What got your business here won’t take it to the next level: Why the growth playbook changes for founders

Economic Times - Sep 23, 2026

Growth has a way of changing the questions a founder needs to answer. In the early stages, the focus is often immediate: find customers, build the product, solve problems quickly, and keep the business moving. As the organisation grows, those questions become more complex. The challenge shifts from creating momentum to sustaining it.

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