At 12, he took a $500 loan in North Carolina; how a Hawaii trip inspired his six-figure swimwear brand Coastal Cool

Economic Times - Oct 15, 2026

A North Carolina teenager turned a $500 loan from his parents into a six-figure sustainable swimwear business. Holden Bierman, now 19, launched his entrepreneurial journey at 12 after a family trip to Hawaii sparked an idea. He taught himself e-commerce through online resources and eventually built Coastal Cool, a beachwear brand that also aims to tackle plastic pollution.

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