Apple iPhone sale: Planning to buy new phone? Check Apple’s new checkout policy that puts a limit

Economic Times - Oct 23, 2026

Apple has implemented a buying limit on its official online store for iPhones to manage sales during the festive season. Shoppers can now purchase only two iPhones, whether they're identical models or different ones. If users try to check out with a third unit, they will receive a warning that halts the transaction.

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