Wonderfilm Media Corporation (TSX.V: WNDR) (OTCQB: WDRFF) Aims for Box Office Gold with Lean Production Model, Celebrity Power

Less than two years old, The Wonderfilm Media Corp. is beginning to build a name for itself as a motion picture studio operating on a lean production budget model but a growing raft of celebrity names Wonderfilm’s production strategy includes generating a script with profit potential, then attracting a recognized actor and pre-selling the film project to distributors The company’s production budgets thus far have ranged from $1.5 million to $12 million, aiming to repeat the profit-generating success of sleeper films such as “My Big Fat Greek Wedding” with outsized returns Celebrities signed to the company’s 2019-2020 project slate include names such as Nicolas Cage, John Travolta, Guy Pearce, Felicity Huffman and Tara Reid

When My Big Fat Greek Wedding landed in theaters nearly 20 years ago, the inauspicious film centered on ethnic minority tropes was met by underwhelming praise from reviewers, one of whom noted the “slight but agreeable comedy” … “lacks cinematic flair. It looks (http://nnw.fm/BwR8k) more like a film designed for the small screen. But … it has a good-natured personality.” Thanks to the mutable nature of the Internet, a modern updating of the review adds that the film “became an unexpected theatrical hit,” gaining a reputation as the second highest-grossing American romantic comedy in film history (http://nnw.fm/Cr59Y).

The movie parlayed the production company’s $5 million budget into about $250 million (inflation-adjusted to $368.7 million) in revenues, and in the process helped establish a business model that…

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